7/3/2023 0 Comments Language radio international![]() We hypothesize that despite the impact of globalization, which leads to the need of using English in mass media, asean countries still use their national languages more frequently than English on the radio.ĭata used for analysis in this study was taken from radio broadcast programs via the internet from the ten asean countries. We want to observe between English and the national language, which is used more on the radio, the most common type of mass media. In other words, English is taking over certain roles that used to be played by the national language of each asean country. Apartįrom being an international language, English has been established as the lingua franca of the asean community and it is being used in more and more domains in this region. ![]() The purpose of this study is to examine language choice between English and the national languages 1 on the radio in the ten asean countries. Lastly, in this digital age, radio broadcasts are readily and ordinarily accessible via the internet. Moreover, a radio set is so cheap that anyone can afford it. ![]() Receiving messages from the radio is more convenient than from other types of media because the audience can perform other activities while listening to the radio. The reason why we chose to focus on the radio rather than other types of mass media is that radio is a very common and type of mass media. This article deals with radio and language choice in asean countries. We conclude that despite the importance of English in the asean community, most asean countries prefer to use their national languages in radio broadcasting. Code-switching is absent in Malaysia, Myanmar, Cambodia, Laos and Vietnam. Code-switching between the countries’ national languages and English is found in five countries listed from highest to lowest as: the Philippines, Singapore, Brunei, Indonesia and Thailand. The results show that Singapore ranks the highest in using English in broadcasting (50% of all the programs), while Laos, Cambodia, Myanmar and Vietnam rank the lowest in using English (0%) but highest in using their national languages (100%). A review of related past studies did not provide an answer to the question that we were interested in i.e., which language is chosen for radio broadcasts in asean countries between the national language, which is the language most people understand and signifies national identity, and English, which is the lingua franca of the region and an international language? Data was taken from a sample of programs broadcast by radio stations in the ten asean countries. The focus is on English and national languages, the two most important languages in those countries. The purpose of the present study is to examine language choice on the radio in asean countries.
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